Every doubt has
a concrete answer.
"I don't have a finance background."
Neither did 73% of our students.
Every module is built from first principles. We don't assume you know what EBITDA means — we show you why it matters to a real company's valuation, using a real 10-K. By Module 3, you'll be reading a cash flow statement faster than most MBAs.
"I've tried courses before. They never stick."
Because they teach theory. We teach output.
Every module ends with a deliverable — not a quiz. You build a real model, on a real company, using real filings. By the end of the curriculum you have three published valuations in your portfolio. That's the difference between knowing and doing.
"I don't have time for a long course."
Two hours a week builds a model in 30 days.
The curriculum is designed around the working professional's schedule — each module is 45–60 minutes, built for Sunday mornings and Tuesday evenings. The DCF template does the heavy lifting; you supply the judgment. Most students finish their first model in under four weeks.
Twelve modules.
Three models.
One process.
Each module ends with a deliverable, not a quiz. You leave with a portfolio of work, not a certificate.
Deliverable: Annotated 10-K Cover Page
The Annual Report as Investment Thesis
Most investors skip to the numbers. Analysts read the MD&A first. You'll learn to extract management's thesis, identify what they're not saying, and flag the three sentences that determine whether a stock belongs in your portfolio.
Deconstructing the Income Statement
Revenue recognition, one-time charges, and operating leverage — the three levers management uses to tell a better story than the business deserves. You'll learn to reverse-engineer reported earnings back to economic reality.
Free Cash Flow: The Only Number That Matters
Net income is an opinion. Free cash flow is a fact. This module builds your ability to calculate true FCF from any cash flow statement, identify capex intensity by sector, and spot companies funding growth with balance sheet tricks.
Building Your First DCF Model
You'll build a full three-statement DCF from scratch on a real company using the Alpha template. Revenue assumptions, WACC construction, terminal value — every input justified by the filings you've already read.
Sector Frameworks: Retail vs. SaaS vs. Industrials
A 20x P/E is cheap for software and expensive for steel. This module teaches the mental models that make sector-specific valuation intuitive — the KPIs that matter, the cycles to track, and the multiples that actually predict returns.